Curation of the Microsoft productivity video for 2019

The “Productivity Vision of 2019” by Microsoft (2009) showcases some telecom technologies as well, 49 years after the vision of At&T.  The format of the video is less patronising; the voice over was omitted and the characters are more subtle. But, has the message really changed? The video doesn’t pretend to be a vision for everyone. It focuses instead on the lives of wealthy upper class people. The productivity of low income workers in 2019 is never addressed. The video  doesn’t try to build new ideals; the 2019 world depicted by Microsoft is grey, globalized and driven by international corporations. My point is that a less directive vision of the future bears both pros and cons. Unlike its predecessors, this video does not attempt to impose ideals; but by not addressing wider issues, they become all the more prominent. The last scene of the video is on the top of a building filled with a garden. The woman is happy enjoying the simple pleasures of nature. But, not everyone can have a garden on the roof of a building in a highly populated city centre. No answer is given as a solution to the problem. Even more worrying, the managers showed on the video don’t seem to enjoy themselves that much. The woman looks at the life of her daughter with nostalgia. Her life seems to be very challenging and submerged by information. However, the Microsoft video encapsulate many contemporary ideals: the world seems to be in peace, as a consequence of economical globalisation probably; it is liberal, cosmopolitan, green and based on information.

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• Back to the video
• Curation of the exhibition