Dreams of Progress: choice of the theme and selection of the videos

Introduction to the exhibition

The theme of Dreams of Progress did not come at once. Initially, I wanted to curate video projects related to optimism. Looking at the videos on the Internet, I felt there was an optimistic movement originating from young American artists. Many of their videos depict a positive and colourful world, made of human contacts and everyday pleasures. It may  be seen as a return to simple things after the an orgy of technology and “Bling-bling”. The movement seemed related to what I imagine being the flower power years. I was interested to understand if this optimism had anything new and unique or if it was just a constant noise that can be witnessed at any time. But I struggled to nail down videos explicitly about optimism. Search terms like ‘optimism’ and ‘happiness’ were not popular on video websites. I still believe the movement exists but it isn’t defined by the artists (at least not yet?). Is it appropriate for a curator to build an exhibition on a theme that none of the artists explicitly address?  Perhaps it is, but I wasn’t willing to go down this road for the exhibition.

When I could find videos explicitly about optimism, I began to wonder, is optimism still relevant nowadays? Are we optimistic today?  What is there to be optimistic about? I considered studying our ideas about dreams for the future, immediate or distant. I found by looking at search keywords like ‘future’ and ‘dream’ that many people are thinking positively about the future,  these people are classified as utopians. The notions remains that no positive future is really possible and positive people are considered unrealistic. I also noticed that many recent videos prefer to look at past visions of the future instead of the ones of today. Some videos question the dreams from previous generations, others are cynical or complacent.

After having navigated through many videos, I defined the final theme of the exhibition (this can be found on the press release). I was ready to curate the videos and began to research within literature. I did not plan to call for submissions as I felt this would impose my own views too heavily on potential artists. As explained in details in the mission statement of the Curated Matter venture, I also wanted to curate videos without knowing who made them in order to not be biased. As a result,  I didn’t know any of the artists before contacting them. They come from many backgrounds and are from around the world.

It became obvious to me very rapidly that I could not curate this exhibition without presenting also videos from corporations. They played a central role in past decades by articulating in images the utopias of their times. Some of the corporate videos have an artistic aspect and it seemed it artificial to reject them because they have been privately founded.

Next: Relation to the Westminster Reference Library