Quotations from “Faith in Fakes” – Umberto Eco
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“The mass media do not transit ideologies, they are themselves an ideology. It doesn’t matter what you say when the recipient is surrounded by a series of communications. The nature of the all disparate information is of scant insignificance.”
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“The world exhibitions glorify the exchange value of commodities. They create a framework in which commodities’ intrinsic value is eclipsed. The objects are not desired in themselves, every wish is gone and what remains is pure amusement and excitement. In a contemporary exposition, a country no longer says ‘Look what I produce’ but ‘Look how I am presenting what I produce’.”
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Animal animatronics in Disneyland: “It is not so much difficult to have the real equivalent but public is meant to admire the perfective of the fake.”
Quotes from “Faith in Fakes, travels in hyperreality” by Umberto Eco, 1975.
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Tags: books, consumerism, culture, philosophy, semiotics
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